The Covid-19 pandemic has moved the digital agenda forward in many areas and publishing is no exception. While printed magazines and newspapers provide a welcome relief from our screen time, the fact is that while lockdowns remain in place, alternative delivery methods – certainly in B2B – might work better.
Below are some options to consider which are based on html5 outputs. Using Indesign these can be created from existing designs and documents, or custom built to take advantage of many design innovations and interactive elements.
These are examples to showcase what can be achieved but designs can also encompass presentations, media packs, brochures, adverts… in fact any item that is intended to be seen or distributed via the internet.
DIGITAL EDITION – FLIPBOOK
Key points
- Easy to convert existing magazines, newspapers, brochures
- Displayed as double page spreads with page peel effect
- Interactivity can be added – including web links, videos, podcasts, image galleries, animation, interactive maps or graphics
- Gifs and/or videos can be added for advertising
- Good option for desktop or iPad reading
- Can be produced in addition to a pdf
Click on the cover opposite to see a demo version of this format
DIGITAL EDITION – SINGLE PAGE VERTICAL OR HORIZONTAL SCROLLING
Key points
- Easy to convert existing magazines, newspapers, brochures etc
- Displayed as single pages with swipe option to move between pages
- Ability to add custom page sizes – for example DPS size adverts or long pages
- Interactivity can be added – including web links, videos, podcasts, image galleries, animation, interactive maps or graphics
- Gifs and/or videos can be added for advertising
- Good option for desktop or iPad reading
Click on the cover opposite to see a demo horizontal scrolling version of this format. Click here to view a vertical scrolling edition.
WEB APP – SINGLE PAGE VERTICAL OR HORIZONTAL SCROLLING
Key points
- Download a custom icon to iPad home screen – the publication can be read without an internet connection and has no web browser ‘wrappers’
- No need to go through app stores
- Easy to convert existing magazines, newspapers, brochures
- Displayed as single pages with swipe or arrow option to turn pages
- Ability to add custom page sizes – for example DPS size adverts or long pages
- Interactivity can be added – including web links, videos, podcasts, image galleries, animation, interactive maps or graphics
- Gifs and/or videos can be added for advertising
Click on the cover opposite to see a demo version of this format
These digital editions have been created using software from Ajar Productions
Please note: The content of these reports is for demonstration purposes only, layouts and features are to highlight what can be achieved but really the possibilities to develop custom editions are huge. For more details and for a copy of the original Covid report please visit Real Asset Insight, the publishing arm of Real Asset Media